High News Digital Marketing Journal


What is a backlink? SEO Training 101

Backlinks – A backlink is an incoming hyperlink from another website. It connects web pages or hypertext documents together, by way of a url or uniform resource locator.

Backlinks are more than just inbound links that connect a document together on the web. Backlinks help search engine crawl, index  and better understand your website backlinks help improve a sites position of organic results in a search engine.

A website with a lot of backlinks will rank better in the search engine.

There are two types of backlink

  1. Anchor text backlinks or contextual backlinks – this this one
  2. and there are url backlinks  like this  —>> https://www.google.com

It’s very important that the text in the contextual link is relevant to your website.

Make sure that the link does not contain a rel=”nofollow” attribute.

Indexing your website will be around  75% backlinks  15% content and 10% on page search engine optimisation.

Make sure your building backlinks on relevant sites so as not to get penalized.

Black Hat SEO backlink building strategies sometimes work but often when not handled very carefully can get your site penalised by google. As a general rule of thumb if you create a lot of relevant content people will share it and link to it gaining you strength in the search results.

Updated: March 31, 2017 — 10:27 am

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